Why Sustainability and the RRR message is important, and how it’s applied in different sectors.

Part of our sustainable message is to reduce, reuse, and recycle. Although this is a common phrase we have to think about how we can apply it to all parts of our lives - from straws where we recycle parts of nature and reduce our waste by creating biodegradable solutions - to clothes where we reduce the impact we have on the environment by countering fast fashion and reusing clothes that have been made in the last 70 years. Applying these methods is how we can work towards a more sustainable world and in this article, I'm going to analyze how different sectors of our world interpret ‘reduce, reuse, and recycle’ to create better solutions.

Firstly, the hospitality industry. Yearly, we waste millions of tons of food due to food waste policies in restaurants and use of disposable items for cutlery or table furnishings, or other decorations and food accessories. We can reduce this waste by giving spare food to the homeless, by purchasing biodegradable solutions so that we do not create as much waste, by reusing and recycling wasted food by turning it into compost, or using the leftovers in an optimal way to create new foods. Furthermore, with the invention of innovations such as the impossible burger, an entirely plant-based burger, we can reduce our use of resources to make food such as livestock and land and instead plant for the development of a greater rate of food with little/no animal exploitation.

Secondly, and most relevant to Common Blue Store is the fashion industry. In shops today, it is easy to find cheap clothes, but they are regularly creating waste and increasing emissions through their production. Alternatively, people can purchase slow fashion products that are ethically sourced and purchase from companies that create a smaller number of clothing items per year - to only meet the demand of customers and not oversupply. This is a classic example of reduce reuse recycle because it reduces the number of resources used, and an even better solution is reusing clothes that have already been used (which you can do at our 'thrifted vintage store' on Vinted, Instagram, Depop and our own website. This recycles because the item is used by multiple people for many years meaning it lasts longer than the cheap and constant updates of today. While brands have been making strides in this sector for years there are always new ones developing such as Noumenon and the continuation of Patagonia.

Thirdly, energy. As everyone knows, we are moving towards a more sustainable planet in terms of energy with the development of solar panels and wind power. this directly sticks to reduce reuse recycle because we reduce the waste produced by coal and gas plants, reuse the natural resource of the sun or the wind - an almost infinite power, and recycle the natural resources that were provided with us such as harnessing the waves created by wind as part of a healthy ecosystem. Protecting our planet is so important and any companies that focus on renewable solutions will bring us into the future well equipped.

Finally, simple household items like the items on the common blue store regularly focus on reusing reducing and recycling. For example, the beeswax wraps that we sell for families to have fun with are reusing nature's resources, reducing the amount of plastics that we use such as tupperware containers or clingfilm, and recycling what would normally simply biodegrade or be chucked away. Furthermore, CommonBlue sells soaplift which reduces the waste you produce from your soap and is made in a recycled fashion with sustainable production. these two are just two of the many sustainable products that CommonBlue sell that contribute to an RRR world and so prepare us for a future that is more sustainable, and less volatile.