CommonBlue is Helping the Destruction of Fast Fashion - Here’s How to Get Involved and Why it’s Important!

The concept of sustainable fashion, a movement and process focused on dealing with a range of cultural, stems from both social and economic issues. The history of this movement started in the early 1960s, when a biologist revealed many troubling connections between widespread pollution and the chemicals used in fashion. This original study sparked far more investigation in the coming decades, which in turn has led to widespread action in the last 30 years. In the late 1980s, the brands ‘Patagonia’ and ‘ESpirit’ both began to seriously consider this issue due to their owner’s growing awareness of the environmental impacts of waste in fashion. Even back then, the companies looked at multiple solutions, with Patagonia focusing on consistently re-modelling their environmental impact by analysing their cotton, wool, nylon and polyester, while ESpirit focused on finding alternatives to cotton. Interestingly, these two models, of analysis and alternative seeking, have remained relatively consistent as the dominant force in sustainability across all sectors since their conception, and especially in fashion. As the years have gone on, sustainable fashion brands have routinely been created and dissolved, offering many different solutions to counter this problem, but it is fully established that much work remains to massively reduce waste from the industry.

To do this rather than create our own brand of clothes which we cannot look for in our diverse Broadchurch of products, we are using vintage clothes there have already been Ward and reselling them in a bit like format or for simple prices on our shop. the pieces are high quality - from top notch woolen jumpers to a blazer or a sexy 80s leather coat. The selection is wide and will continue to expand and to take a look at the products when they come out we regularly update our Instagram with new items and the opportunity to bid for some. 

Sustainable fashion works with our mission becausw it tackles the brands such as Nike Reebok or Under Armour who continuously produce up to five or six selections a year if not more this kind of culture is wasteful harmful and greedy and it's also true but here at common blue we are massive wearers of vintage fashion ourselves, due to its trendy look and reminder of the past.

Sometimes a criticism of sustainable fashion is that it is a bit more expensive than going to cheaper retailers, such as forever21, that consistently produce items for under 20 euros/pounds. However, it is important to remember that this is largely due to the fact that not only are these clothes supporting the wasteful fast fashion trend, but they're also made in harsh conditions and sweatshops - and much like Common Blue is focused on improving the lives of people by reducing the harmful impact that a damaged ocean has on our planet, moving away from unethical brands is another great step you can take to let the big brands know you can't and won't support unfair treatment of workers, supporting more livelihoods. Not only this, but the price tag is worth it due to how long you end up using the item. As we are selling high-quality items, the fact that they are preowned does not mean that they are in bad shape or that they are close to being discarded. On the contrary, the best thing you can do with the items you pick up from our store is wear them and reuse them for years.

To fully understand the problem with fast fashion here's some basic statistics to highlight the severe gravity of the issue:

The proportion of synthetic fibres, such as polyester, in our garments has doubled since 2000, rising to 60% in 2019. These fibres are produced from oil. One polyester shirt has a 5.5kg carbon footprint, compared to just 2.1kg for a cotton shirt. If demand continues to grow at the current rate, the total carbon footprint of clothing would grow to 3,978 mega tonnes by 2050. This is equivalent to almost double the carbon emissions of India in 2018. It would mean that by 2050, the industry would monopolise 26% of the global carbon budget required to keep the planet within 2 degrees of warming.

If you'd like to get involved then we can send you over to our store, here, or our Instagram and if you follow us with post notifications on (and maybe even story notifications too!) that way you'll be able to get a full update of all of our best and newest products whenever they go online - and you can get bidding immediately! Or similarly, bookmark this page by right clicking on the 'new tab' button, and remember to have a look whilst on a work break or over Christmas if you're looking for a sweet Christmas present for someone else. if you'd like to have a look at the rest of our store our shop is here, our blog on how to use the products here and you can always email us at or message us on instagram @commonbluestore. We have a wide selection of sustainable products that we hope can make for a better lifestyle and counter the plastics industry that is hurting our oceans.